Editorial contact

Press inquiries are directed to the editorial contact of Alerta. The team responds within the three business days following receipt of the request.

• Response timeframes. Three business days for general inquiries, twenty-four hours for matters related to civic safety.
• Languages of response. Spanish and English. Other languages according to availability.

For coverage that requires interview, institutional statement or access to operational information, the request includes: requesting media outlet, person responsible for the coverage, editorial purpose, expected publication timeframe, format of information delivery.

Institutional spokesperson

Public spokesperson responsibility for Alerta corresponds to the editorial team. Institutional statements are issued in writing and remain archived in the editorial registry. Verbal statements in interviews require subsequent written confirmation before publication.

The name of Maxime Nassour appears as author of the constitutional document and figure of the project during Phase 1. The members of the editorial team responsible for daily operation will identify in the institutional directory when the directory is published in Phase 1B.

Institutional information

Legal entities. Saphi X Thryv S.A.C. (Peru, RUC 20612289787) and Saphi International Holding Corp. (Delaware, United States).

Project constitution. Lima, Peru. Initial operation centered in the city of Lima with vocation for expansion to other cities in accordance with Article XIII of the Constitution.

Constitutional document. Version 0.2, May 2026. Editorial draft pending formal ratification in Phase 1B.

Phase calendar. Phase 1A initiated with five to ten known Vigías. Phase 1B with the constitution of the founding circle. Phase 1C with public opening. Phase 2 with incorporation of the Voices section. Details in the Roadmap.

Boilerplate text

Editorial outlets that require a concise institutional description may use the following text. Updates to this boilerplate are announced in the RSS feed in accordance with the transparency calendar.

Short version (sixty words). "Alerta is a civic operating system based in Lima, Peru. It combines citizen observation, expert validation and economic reciprocity under a constitutional architecture. It explicitly forgoes competing for the attention of those who use it. It is constituted on a document of fourteen articles with tricameral governance and an inalienable reserve inspired by the legal institution of the waqf."

Extended version (one hundred fifty words). "Alerta is a civic operating system based in Lima, Peru, founded by Maxime Nassour through Saphi International Holding Corp. It combines the citizen observation of those who walk the city as Vigías, the validation of qualified Expertos, and economic reciprocity through a network of Aliados that accept seeds in exchange for real goods and services. The system is governed by a constitutional document of fourteen articles that establishes founding principles such as the forgoing of the attention economy, the creation of an inalienable reserve inspired by the legal institution of the waqf, and the adoption of the Quechua principle of ayni as reciprocal obligation. The tricameral governance composed of a Chamber of Vigías, a Chamber of Expertos and a Chamber of Aliados guarantees institutional independence. The operation is assisted by a constellation of twelve specialist agents within constitutionally bounded limits."

Brand materials

The graphic materials of Alerta are available for journalistic editorial use under a license that permits reproduction with attribution. Specific requests are directed to the editorial contact.

Typefaces. Fraunces (headlines and constitutional citations), Geist (operational text) and Geist Mono (technical references and kickers).

Color palette. Warm paper (#F3EFE7) as primary background, ink (#0F0E0C) as primary text, deep forest (#1F3A2E) as institutional accent, gray (#6B665C) for secondary text.

Logos. The Alerta wordmark in Fraunces serif with paper grain and a green dot as accent. Available variants: wordmark only, wordmark with tagline, wordmark with operational surface.

Editorial photography. Editorial images are handled case by case. Photographs of daily operation (Vigías documenting, Aliados accepting seeds, chamber sessions when constituted) are requested with prior notice to adequately manage consent and identity protection when applicable.

Coverage guidance

The journalistic coverage of Alerta is subject to the following considerations, offered as operational guidance the editorial team appreciates.

• No identification of Vigías without explicit consent. The identity of a Vigía constitutes information protected with absolute character in accordance with Article V of the Constitution. Identification in journalistic coverage requires explicit consent and verification of safety conditions.
• Verbatim quotations under verification. Quotes attributed to the editorial team are confirmed in writing before publication.
• Reference to institutional character. Alerta is a civic institution. Coverage that describes it as a product, app or technological tool loses precision in the nature of the system.
• Caution with the Voices section. The Voices section will not be active until Phase 2. Coverage prior to that phase may reference the project without attributing citizen testimonies as content of Voices.

Events and presentations

The public appearances of Alerta at conferences, panels, conversations or academic presentations are managed by the editorial team. Invitations are directed to the editorial contact with information on the event (date, place, format, expected audience, participation expectations).

The project privileges appearances in civic, academic and public policy contexts. Appearances in commercial contexts are evaluated case by case in accordance with the anti-thesis principle of Article I.

Coverage archive

The editorial team maintains an archive of journalistic coverage on Alerta. Publications that cover the project may be notified to the editorial contact for inclusion in the archive. The archive is published as an annex to this press room.